Who We Are

Experience Ruston is a destination marketing organization. Our mission is to grow Ruston and Lincoln Parish through tourism promotion and community connection.

Meet Our Team
Experience Ruston: Who We Are

We're a destination marketing organization.

What does this mean? Our team works to develop and manage our community’s brand. We do this by promoting, marketing, and engaging potential visitors to the area. Our organization is uniquely positioned to do this as our funding comes through occupancy taxes paid by visitors and is invested back into the community by way of support for local events, grants for attractions, funding for the arts and cultural initiatives, and much more.

Residents and visitors alike are able to take advantage of the benefits tourism brings to Ruston & Lincoln Parish. Tourism is a common good. It is an essential investment to develop opportunities and build quality of life to benefit all.

To Learn More About Ruston, LA Click Here.


Location

2111 N Trenton St
Ruston, LA 71270

Visitors Center Hours of Operation

Monday - Friday: 9 a.m. - 4 p.m.

Meet Our Team

Tori Davis

President & CEO

tdavis@rustonlincoln.com

Tori is a Shreveport native who planted roots in Lincoln Parish in 2017. She has a passion for destination development and marketing and aims to spend every bit of her free time making memories with her husband and three daughters. As President & CEO, Tori leads the organization's strategic planning, destination development, and tourism initiatives while overseeing sales, marketing, and overall operations.

Leah Freeman

Director of Marketing and Communications

lfreeman@rustonlincoln.com

Leah Freeman is originally from Bossier City and moved to Ruston in 2021 to attend Louisiana Tech University. In her free time she enjoys running along the Rock Island Greenway trail, traveling, and exploring new dining experiences. As Director of Marketing and Communications, Leah supports the President & CEO of Experience Ruston in implementing marketing strategies to help promote Ruston & Lincoln Parish as a premier tourist destination.

Jennifer Mamon

Director of Destination Sales
jmamon@rustonlincoln.com

Jennifer proudly calls Ruston, the heart of Northeast Louisiana, home. Possessing a servant's heart and a love for travel, she oversees sales and service activities in her role. Dedicated to attracting and servicing meetings, group tours, reunions, and conferences to Ruston and Lincoln Parish, she aims to showcase their unique charm. When planning your next event in #RustonLA, don't hesitate to contact Jennifer for assistance.

Pam Strickel

Administrative Assistant

frontdesk@rustonlincoln.com

Pam is a native of the South and graduate of Louisiana Tech University. In 2021, she relocated to Ruston after living in Arkansas and Tennessee. She is a wife and mom who loves traveling to scenic places for hiking, skiing, or just enjoying the view. As Administrative Assistant, Pam interacts directly with travelers, oversees the Ruston Visitors Center, and keeps the CVB office running smoothly.

Anna Miley

Marketing & Communications Assistant

communications@rustonlincoln.com

Anna is originally from Shreveport and currently attends Louisiana Tech University as a Graphic Design Major. In her free time, she enjoys spending time with her friends and doing all things creative. As Marketing & Communications Assistant, she supports the Vice President of Marketing and Communications in managing digital assets, content development, and social media management.

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