Experience Ruston Welcomes Leah Freeman as Director of Marketing & Communications

In her new role, Freeman will lead Experience Ruston’s marketing and communications efforts to strengthen the destination’s brand, inspire visitation, and showcase the people, places, and experiences that make Ruston and Lincoln Parish unique. She will oversee integrated marketing campaigns, public relations, digital content, social media, and other strategic communications initiatives supporting the organization’s mission and goals.

“Leah brings a great combination of creativity, strategic thinking, and genuine passion for our community to this position,” said Tori Davis, President & CEO of Experience Ruston. “She has a strong understanding of our destination and organization, and I’m excited to see her step into this leadership role during such a pivotal season of growth for Experience Ruston and Lincoln Parish as a whole.”

Freeman returns to Experience Ruston after previously serving as Marketing & Communications Assistant from 2023 to 2025. During her time with the organization, she developed digital advertising and email marketing campaigns, expanded the brand’s social media presence, and managed content for both Experience Ruston and the Louisiana Peach Festival.

Most recently, Freeman served as Marketing Assistant for Infrastructure Rehabilitation USA, Inc., where she gained additional experience in B2B marketing, brand management, website development, email marketing, client research, and strategic communications.

“I'm extremely grateful for the opportunity to return to Experience Ruston and to promote such a unique community that means so much to me," said Freeman. "I'm excited to combine my experience in destination marketing with the skills and perspective I've gained over the past year to help tell Ruston and Lincoln Parish's story in new and impactful ways. I look forward to working alongside our incredibly talented team and amazing community partners to continue growing our destination and creating meaningful connections with visitors.”

Freeman holds a Bachelor of Science in Marketing with a concentration in Sports Marketing and a Master of Business Administration from Louisiana Tech University. While at Louisiana Tech, she also served in several leadership roles with the University’s Union Board, including executive officer and publicity head.

About Experience Ruston
Experience Ruston (Ruston Lincoln Convention & Visitors Bureau) is a destination marketing organization that works to create, preserve, and enhance a variety of quality visitor experiences through the promotion of Lincoln Parish. Through strategic marketing, partnerships, and event development, Experience Ruston supports tourism, economic growth, and community engagement throughout the region. For more information, visit experienceruston.com.