Amanda Carrier Receives Destination Management Executive Designation
Experience Ruston (Ruston Lincoln Convention & Visitors Bureau) is proud to announce that President & CEO Amanda Carrier has earned the Certified Destination Management Executive (CDME) designation, the tourism industry’s highest individual educational achievement.
Awarded by Destinations International, the CDME credential is recognized globally as the pinnacle of professional development in the destination marketing and management field. The program is tailored to senior executives and experienced professionals, focusing on strategic issues and leadership development to enhance destination performance and community alignment.
Carrier joins an elite group of industry professionals who have demonstrated advanced knowledge in destination leadership, strategic planning, policy, and stakeholder engagement. Earning this certification is a testament to Carrier’s dedication to professional excellence and her commitment to elevating Ruston and Lincoln Parish as a top-tier destination for visitors and residents alike.
“Receiving the CDME designation is a personal milestone, but more importantly, it’s a professional investment in our community,” said Amanda Carrier, President & CEO of Experience Ruston. “This credential reflects the strategic direction we are taking to position Ruston & Lincoln Parish as a vibrant place to live, work, and visit. I’m excited to continue serving our community with a renewed focus on innovation, partnerships, and destination stewardship.”
Under Carrier’s leadership, Experience Ruston has advanced initiatives related to community engagement, development, and long-term destination planning. The knowledge and insights gained through the CDME program will further support the CVB’s mission to create an enhanced quality of life for residents while shaping meaningful destination growth.
The CDME program is offered through Destinations International and is the only certification specifically designed for destination management professionals. The rigorous curriculum emphasizes visionary leadership, data-driven strategy, and the integration of destination promotion with destination development. Participants complete graduate-level coursework, a capstone project, and must demonstrate mastery in areas critical to advancing their destinations and organizations.