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About Us

We're a destination marketing organization.

Experience Ruston is a destination marketing organization. Our mission is to grow Ruston and Lincoln Parish through tourism promotion and community connection. 

What does this mean? Our team works to develop and manage our community’s brand. We do this by promoting, marketing, and engaging potential visitors to the area. Our organization is uniquely positioned to do this as our funding comes through occupancy taxes paid by visitors and is invested back into the community by way of support for local events, grants for attractions, funding for the arts and cultural initiatives, and much more. 

Residents and visitors alike are able to take advantage of the benefits tourism brings to Ruston & Lincoln Parish. Tourism is a common good. It is an essential investment to develop opportunities and build quality of life to benefit all.


2111 N Trenton St
Ruston, LA 71270

Visitors Center Hours of Operation

Monday - Thursday: 8 a.m. - 5 p.m.
Friday: 8 a.m. - 4 p.m.

About Ruston, LA

Located in North Louisiana, Ruston & Lincoln Parish is known for its lively college-town atmosphere, 22-block historic downtown district, thriving arts culture, and scenic outdoor offerings. 

The area is famously home to Louisiana Tech University, Grambling State University, and the Louisiana Peach Festival. In addition, Ruston offers a variety of shopping opportunities, culinary experiences, and outdoor adventures. We invite you to come explore the area's many attractions, such as the Louisiana Military Museum and the Eddie G. Robinson Museum, and take part in one of our events or festivals. Come have a taste of true culture in Louisiana's College Town! 

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Local Universities

CVB Staff

Amanda Quimby Carrier, TMP

Amanda is originally from Franklin Parish but has called Ruston home for several years. She has a passion for travel and tourism, event planning, and showcasing Ruston & Lincoln Parish. As the President & CEO, Amanda leads the CVB's sales and marketing efforts to promote the area and oversees all administrative functions of the CVB.

Tori Davis

Tori is a Shreveport native who planted roots in the piney hills of Lincoln Parish in 2017. She has a passion for destination development and marketing and aims to spend every bit of her free time making memories with her husband and two daughters. As Director of Marketing and Communications, Tori supports the President/CEO of Experience Ruston in implementing new marketing plans and content strategies to help promote Ruston/Lincoln Parish as a premier tourist destination. 

Jennifer Mamon

Reared in the heart of North East Louisiana, Jennifer is delighted to call #RustonLA home. Proud wife and a loving mom, she fancies herself a crafting queen and enjoys photography. Along with overseeing services activities, Jennifer manages the CVB’s sales efforts and works to bring groups, meetings, reunions, and small conferences to Ruston & Lincoln Parish.  



Pam Strickel

Pam is a native of the South and graduate of Louisiana Tech University. In 2021, she relocated to Ruston after living in Arkansas and Tennessee. She is a wife and mom who loves traveling to scenic places for hiking, skiing, or just enjoying the view. As Administrative Assistant, Pam interacts directly with travelers, oversees the Ruston Visitors Center, and keeps the CVB office running smoothly. 

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