About CVB 


2111 North Trenton Street    Ruston, LA 71270              

Hours of Operation:

Monday -Thursday 8am - 5pm  Friday 8am - 4pm Saturday 9am - 2pm                                                                                                                                               

Mission Statement:

To create, preserve and enhance overnight stays and quality visitor experiences through the promotion and development of the tourism economy of Lincoln Parish. The Ruston Lincoln CVB aspires to an organization vision dependent on astute leadership and professional management to be the prime advocate and leader of visitor product development and marketing in north central Louisiana.

Destination Vision:

We aspire to a destination vision dependent on collective partnerships and mutual benefits to become a destination driven by technology and innovation.

Partner Promise:

The Ruston Lincoln CVB commits, as a responsible visitor industry steward, to provide advocacy and lucrative business opportunities for our partners through the higher awareness of visitor experiences and ongoing professional assistance.

Visitor Promise:

The Ruston Lincoln CVB commits to welcoming our visitors through accurate and comprehensive provision of immediate and follow-up travel planning advice leading to memorable destination experiences.


  1. Increase economic impact through visitor spending
  2. Reinforce the destination brand equity
  3. Create new or expanded partnerships
  4. Support the destination vision
  5. Evaluate project/program needs and results